Overcoming “Who Am I to Coach?” Syndrome
by Wendy Francis, Board-Certified Cognitive Health Coach & Founder of The Coaching Collective
Almost every coach — new or experienced — has quietly wondered, “Why would anyone hire me?” This doubt usually appears right before something big: launching a program, promoting a service, or sharing your expertise publicly. It’s a form of fear disguised as humility, and it’s one of the most common mental blocks in the coaching world.
This internal question isn’t actually about ability. It’s about identity. The moment a coach shifts from “I help people” to “I am a coach”, a belief gap shows up. And the mind tries to fill it with self-doubt, second-guessing, and hesitation — all to keep you “safe.”
Why Your Brain Questions You
Your brain is designed to avoid risk, uncertainty, and embarrassment. So any decision that creates visibility — speaking online, leading clients, charging for your work — activates a psychological response called self-threat1. This reaction isn’t a sign that you are unqualified. It’s a sign that you’re stepping into leadership.
The more you step forward, the more your brain tries to protect your identity from possible criticism, rejection, or failure. But leadership requires visibility. Coaching requires leadership. Therefore, your brain will challenge you until your identity catches up with your role.
Imposter Syndrome Is a Growth Indicator
Research shows that high-achieving individuals experience imposter syndrome more intensely than average performers2. This means if you’re feeling like you’re not “ready” or “qualified enough,” you’re probably the type of person who cares deeply about doing things well — which already makes you a better coach.
Confidence is not the absence of doubt. It’s the willingness to take action despite doubt. Imposter feelings don’t mean you’re unqualified; they mean you’re growing.
You Don’t Need to Be Perfect — You Need to Be Useful
Clients don’t hire coaches because they want someone flawless. They hire coaches who can help them get results. You don’t need every answer. You don’t need every credential. You simply need a method that supports real change.
Coaches create impact not from perfection, but from:
- Consistency — showing up and doing the work
- Skill growth — learning as you go
- Clarity — knowing how you help
- Integrity — putting the client first
The coach who is willing to learn, refine, and stay committed will outperform the coach who waits to “feel ready.”
The Shift From Helper to Coach
At some point in every coach’s journey, there is a transition: You stop just “helping people” and begin to own your identity as a coach. This shift isn’t granted by a certificate or a logo. It’s a decision. A belief. A professional stance.
Coaching becomes who you are, not just what you do. And when you boldly step into that identity, clients notice. They feel safer, more committed, and more willing to pay for the transformation they seek.
Sources
- Sherman, D. K., & Cohen, G. L. (2006). “The Psychology of Self-Defense.” Advances in Experimental Social Psychology.
- Clance, P. R., & Imes, S. (1978). “The Imposter Phenomenon in High Achieving Women.” Psychotherapy: Theory, Research & Practice.
Disclaimer: This article is for educational purposes only and is not a substitute for professional business, psychological, or legal advice. Coaching results vary based on individual application and market factors.